▍ nothing without receipts
Lurkfish reads thousands of comments across your niche's Instagram and TikTok every week — your competitors' buyers asking, complaining, comparing — and turns them into a weekly brief: what people want to buy, what's blocking them, and what to make this week. Here's what one looks like:
See a sample for a business like yours
Skincare — US market · week 2026-W28 · sample brief with illustrative quotes
Two competitor launches sold out mid-week and their comments filled with purchase-intent questions no brand answered. For a brand with stock, this is a free positioning window: "in stock, ships today" content lands directly on unmet demand.
Complaints about pilling and white cast on @dermaglow's SPF keep rising, and the tone is shifting from feedback to alternative-shopping. A comparison post ("no pilling under makeup, here's proof") would meet an audience already primed to switch.
In-person pop-ups and "come with me" event reels beat product carousels on every account that tried them. The audience isn't asking for more product shots — they're asking where to show up.
content angle, ready to film
"It's sold out everywhere — except here."
Film a 20-second shelf pan of your in-stock bestsellers that competitors can't keep stocked. Caption names the exact products people are hunting for. Comment-bait: "which one should we never let sell out?"
Last month, your competitors' audiences left thousands of complaints, questions and buying signals in the comments. Their team read none of them. Neither did you.
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every claim
linked to verbatim comments
~30 minutes
from signup to your first brief
week over week
trends that compound, not snapshots
Add 3–5 accounts whose followers are the customers you want — direct competitors and niche peers, not famous mega-brands. Tag your own to compare against the field.
Every week we collect the niche's posts and thousands of comments via licensed data providers, filter the noise, and classify what's left: questions, complaints, purchase intent, praise, comparisons.
A weekly editorial brief: what's rising, what's failing, what the audience keeps asking for — plus ready-to-film content angles. Every claim links to the verbatim comments behind it.
Any tool can screenshot a comment section. Lurkfish keeps the receipts week after week, so you see themes moving before they peak — the difference between a datapoint and a decision.
“Too expensive vs. drugstore” — price objections
8 weeks tracked · illustrative data
This theme tripled over a month before it showed up in anyone's sales numbers. A brand watching the trend repriced its bundle and answered the objection in content — while its competitors found out the hard way, a quarter later.
Pitch with the prospect's own market already analyzed: what their competitors' buyers complain about, ask for, and compare. Not a generic audit — their niche, verbatim quotes.
The Agency plan runs 5 client workspaces and 10 trackers under one roof — separate niches, separate briefs, one login and one invoice.
Every brief is client-ready: what moved, what the audience said, and content angles to execute — each claim linked to the comments behind it.
Agency plan: $199/mo — less than an hour of billable research, for all your clients' niches on autopilot.
7-day free trial on every plan. Annual = 2 months free. Pay by card — or crypto.
$49/mo
$99/mo
$199/mo
Public posts and comments only, collected through licensed third-party data providers. We never ask for your passwords, never connect to your accounts, and never collect anything a logged-out visitor couldn't see.
No. Commenter identities are discarded at ingestion — we keep an anonymous fingerprint solely to avoid counting spam twice. Evidence quotes show the text and which brand's post it appeared on, never the commenter.
It's a faithful sample: real structure, real component rendering, and patterns modeled on briefs the pipeline produces — but the quotes are illustrative, because we don't republish people's comments on a marketing page.
Yes — BTC, ETH, USDT, USDC for prepaid 6- or 12-month terms, alongside regular card billing.